A/B tests often doesn't work in a anti-fraud situation. You cannot just deploy a change just for a set of fraudulent accounts and no change for another set of fraudulent accounts. You can't assume that the 2 set of fraudulent accounts are independent.
A/B tests often doesn't work in a anti-fraud situation. You cannot just deploy a change just for a set of fraudulent accounts and no change for another set of fraudulent accounts. You can't assume that the 2 set of fraudulent accounts are independent.
I've seen products like builder.io offering A/B testing in no code solutions out of the box.
I guess small marketing teams feel they are not sophisticated enough.
Some startups compare themselves
with very high end tech companies
when they are very different
Just like Mexico compares itself constantly with the US