Either be best-in-class or the most efficient. Anything in between gets squeezed out. Software – Rarely do companies survive selling to the middle market. They might start with SMBs, but quickly increase their average contract value by targeting larger enterprises.
The Middle Squeeze
The Middle Squeeze
The Middle Squeeze
Either be best-in-class or the most efficient. Anything in between gets squeezed out. Software – Rarely do companies survive selling to the middle market. They might start with SMBs, but quickly increase their average contract value by targeting larger enterprises.