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Hi Matt! Thank you for this insightful post! It got me thinking about the possibility that business model changes often follow technological or distribution shifts, rather than being an independent variable.

Do you think that business model changes are primarily a consequence of these shifts?

For instance, consider the rise of the Service as a Software paradigm a radical new business model primarily led by a tech leap rather than a distribution shift (which still doesn't seem to be happening at the moment).

Looking forward to hearing your thoughts!

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