Not all growth is or should be organic. Mark Pincus founded Zynga in April 2007, a month before Facebook launched it platform and API. Zynga was a first-mover on what would be one of the most successful gaming distribution channels that decade. Many startups have the opposite problem: they find product-market fit and struggle to gain distribution.
Inorganic Growth at Zynga
Inorganic Growth at Zynga
Inorganic Growth at Zynga
Not all growth is or should be organic. Mark Pincus founded Zynga in April 2007, a month before Facebook launched it platform and API. Zynga was a first-mover on what would be one of the most successful gaming distribution channels that decade. Many startups have the opposite problem: they find product-market fit and struggle to gain distribution.